Specialist marketing for prize draw businesses
Sell more tickets. Bring players back. Build a stronger prize draw business.
Put 10 years of ecommerce and advertising experience behind your growth. SMD connects paid advertising, retention marketing and automation to help you attract customers, increase repeat entries and grow with a clear plan.
30 minutes. A practical conversation about your business, your numbers and your next opportunities.
Wider Esemdee track record
Figures from Esemdee's published credentials, covering wider advertising work — not prize draw-specific results.
Experience credentials
A decade of experience behind your next stage of growth
Our experience includes work with 500+ companies, including Grosvenor Casinos and Caesars Entertainment, as well as hands-on marketing for a UK prize-draw company.
Trusted by operators and ambitious brands
Member of the Meta Business Partners programme
Recognised for expertise across Meta's advertising platforms.
The commercial challenge
A great prize gets attention. A strong marketing strategy builds the business.
Your customers have plenty of competitions to choose from. Putting another draw online and increasing your ad budget is not a complete growth plan. You need to understand what brings customers in, what makes them buy and what brings them back.
Draws near their deadline with tickets unsold
Competitions approaching the close date with too many tickets still to sell and no clear plan to shift them.
Ad spend without clear return
Advertising that produces sales but without enough visibility of the return, making it hard to decide what to scale.
First-time customers who don't return
Players who enter once and never come back, with nothing structured to bring them to the next competition.
Marketing consuming the owner's time
Reminders, campaigns and customer enquiries pulling the owner away from running and growing the business.
When acquisition, retention and operations work together, you can make better decisions about where to invest and how to grow.
The growth approach
Make every stage of your marketing work together
SMD considers acquisition cost, order value and repeat purchases together, not in isolation, so your marketing moves as one system toward the same outcome.
Attract
Reach relevant audiences with Meta and TikTok campaign strategy, creative testing and ongoing optimisation, subject to platform eligibility and approval.
Convert
Focus campaigns on ticket purchases and identify friction between the advert, competition page and checkout.
Retain
Use welcome emails, draw countdowns, abandoned-checkout recovery and re-engagement campaigns to encourage customers to return.
Automate
Connect reminders, segmentation and customer communications through Escaler, reducing repetitive work and supporting consistent follow-up.
Website redevelopment is not included in every package. Where new integration is needed, we review your platform, tracking and integration options before agreeing the scope.
Main case study
The experience behind a prize draw company's growth
SMD has worked with a UK prize draw company since 2023, supporting its growth through paid advertising, retention marketing and automation.
Annual revenue journey
2026 projection2023 £250,000 · 2024 £720,000 · 2025 £1,300,000 · 2026 £3,000,000 projected. The 2026 bar is shown outlined to distinguish a projection from achieved revenue.
The work connects customer acquisition with ongoing communication: reaching new audiences, promoting draws and encouraging existing customers to enter again.
Revenue figures supplied by the business. The 2026 figure is a projection. Results depend on the business, offer, budget and execution. Revenue is not directly attributable to advertising or SMD alone, and projected growth is not described as an achieved multiple.
Packages
The right level of support for your next stage
Start with paid advertising, add customer retention, or bring your wider marketing operation together.
LAUNCH
Paid advertising
We fill your funnel.
- Meta campaign strategy, setup and management
- Ad creative developed with relevant platform policies in mind
- Ongoing creative testing and audience building
- Weekly optimisation
- Monthly performance reporting
Best fit
Operators who need structured management of paid customer acquisition.
GROW
Advertising + retention
Bring customers in. Give them reasons to return.
- Everything in Launch, plus:
- Welcome email flows
- Draw countdown and last-chance email sequences
- Winner announcement emails
- SMS campaigns for time-sensitive draws
- Abandoned-checkout recovery
- Re-engagement campaigns for lapsed customers
Best fit
Operators who want acquisition and repeat purchases working together.
SCALE
Your full marketing department
Bring your marketing and customer communications together.
- Everything in Grow, plus:
- Marketing automation built on Escaler CRM
- Managed customer service for player enquiries
- VIP and loyalty segmentation
- Quarterly growth strategy sessions
- Escaler CRM included for the first three months, then from £299/month
Best fit
Operators who need broader marketing and customer-service support as they grow.
Six-month minimum term. Advertising spend is paid separately. An additional management fee of 10% applies only to the portion of monthly ad spend above £10,000.
Example: at £15,000 monthly ad spend
The additional management fee is £500 — 10% of the £5,000 of ad spend above the £10,000 threshold.
VAT treatment, setup fees, SMS allowances and service response times are configuration details for the owner to confirm before publication.
Escaler
The technology behind more consistent follow-up
Escaler supports customer organisation, email and SMS automation, segmentation and a shared customer-service inbox, the connective layer behind the marketing work.
Available with any package or separately from £299/month. Included for the first three months with Scale.
Customer organisation
Segmentation, tagging and a shared customer-service inbox so player enquiries stay in one place.
Email & SMS automation
Scheduled sends and behaviour-triggered sequences that keep communication consistent without manual work.
Entry & spend tracking
Entry history and spend tracking give a clearer view of value, dependent on the agreed website integration.
Behaviour-triggered workflows
Workflows that respond to how players act, also dependent on the agreed website integration.
FAQs
Frequently asked questions
Give your next stage of growth a clear plan.
Let's look at how you attract customers, convert entries and bring players back. Complete the form and we'll review your setup, then schedule your 30-minute growth strategy session.
Current availability: Max 5 client spots available in November